The goals of digital marketing are the internet marketing of websites. It turns out that there are at least seven main ways to market a website online. And here comes the role of the e-marketing strategy.

Such as search engine optimization (SEO), digital advertising, social media marketing ... and others.

Each category represents its own specialization, along with a unique set of skills and best practices.

In other words, what happens in SEO is very different from what happens in digital ads.

Because of this, it is not easy to create a digital marketing strategy. Since every website is different, so knowing the steps for digital marketing is important.

What is the e-marketing plan and what are its goals?

An e-marketing plan is a document that combines online actions that a company develops to meet the desires of its target audience and achieve its corporate goals.

But it must be taken into account that it is not just a matter of advertising on the Internet, as the Internet marketing plan should cover the product or service from the time of its start until after it is sold. However, one of the goals of digital marketing is to accompany and facilitate it.

Why is it so important to have an e-marketing plan?

Electronic transformation symbolizes the future of corporate existence. Whereas, if you don't digitize today, you won't be around tomorrow. Potential customers move to online channels: forums, social networks, websites, online stores, etc.

This is important in knowing the steps of e-marketing, so if you have a business, you must be where the target audience is, in order to be able to sell, and the product or service and the buyer must meet together at the same time.

What are the steps for e-marketing for a company?

Here are the most important steps for digital marketing:

First, the internal analysis of the company:

It is the first step of e-marketing, where we start by taking an internal critical look to see if the company is ready for it, such as:

• What has been accomplished so far?
• What is currently being done.
• What social networks does your brand move in?
• How is the usability of your website?
• Is there a blog?

Second, external analysis of the market and competition:

It is not possible to stay with a shared vision of our project, so we must look at what competitors are doing, analyze and improve what works for them in our strategy. But we must be different, original, and better, and it is desirable and we must do benchmarking.

Third: SWOT analysis

SWOT is a strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or project planning.

Fourth, determine the target audience for the e-marketing plan:

It is convenient for you to know the technical differences that indicate your potential customers because based on these differences you will determine the actions of your own electronic marketing plan, the most appropriate for each of them:

Target:

He is all that potential customer who can buy you.

the target audience:

He is the person who has actually shown an interest in your brand.

Buyer Personality:

She is the archetype of your ideal customer. The goal is less important to your strategy.

How do you define your target audience in e-marketing?

Here are some questions to help you with this: What is your name? Put a name and a photo for him or her. How is that? what do you prefer? What social networks are you working on? What time is the call? What are your business goals? And your personality? What is the most important thing in your life?

Fifthly, set the smart goals for your own marketing plan:

If I ask you what is the goal of your company and what do you answer me? Most people say sell more. That is why it is imperative to set goals for smart marketing. A company needs smart goals because it must always be strategic, direct, and focused on specific goals.

Smart Goal in Marketing:

The goal is the following: specific, concrete, measurable, because if not, how do we know if we have achieved it?

Goal 1:

Increase web traffic by 90% next month.

Goal 2:

Achieve an e-commerce conversion rate of 1%.

Goal 3:

Put 5 posts on the first page of Google, for the next 6 months, and write 1 post per week.

Goal 4:

Bill issuance for 30 days.

Sixth, providing an emergency plan:

A contingency plan is put in place if you cannot achieve those goals that you set for yourself? To help you correct and reorient your planning, and make additional decisions that focus on you toward achieving those goals.

Seventh, integrating your social media strategy into your internet marketing plan:

We've already seen that every customer speaks differently in different places.

That is why it is necessary to determine the social networks to be used and the tone of communication that will be used. Parallel to this strategy, you will see that it is very convenient to create a social media marketing plan, which helps you to work on social digital media.

Eighth, creating a crisis management plan:

Too many companies enter electronic communication for their business without having a crisis plan, so it is recommended that you include it in your digital marketing steps.

You should consider the usual questions your potential customers ask so that you can answer them accurately and in a short period of time. Additionally, you'll need to plan how you will handle potential reputation crises, those that go beyond simple negative comments or trolls.