When it comes to sales, telemarketing is not the only way to get leads. There are numerous channels through which one can bring in new customers and use smart means to create an excellent sales strategy. Sales enablement software has become a popular tool nowadays to boost one’s sales. It provides the sales department with all the relevant data they need to help them throughout the sales cycle.
Using top sales enablement tools such as Content Camel not only allows for getting relevant information at the right time but also cuts short unnecessary and non-productive tasks so the salespeople can utilize their time in actual selling or the tasks leading to it. Sales enablement tools provide customers with solid data so that they can close more leads and increase revenue for the business. However, one thing to bear in mind is that all sales enablement tools are not created equal no matter whether you are a first-time buyer or switching to a better option. What works for a start-up might not be suitable for a bigger organization.
You need to find the one that is just right for your business and works effectively for both your team as well as sales operations. To help you with selection, here are 7 essentials you should look for as an ideal sales enablement tool:
- User Friendliness
First and foremost is the ease of use. It is a key component of any software. Many companies are guilty of using outdated and complex software that is a pain to use. To know whether a sales enablement tool you are considering is easy to use or not, try reading online reviews from authentic review sites so you can know directly from the users if a certain tool worked for them and their business or not.
Another important factor is its extent of adaptability. This is important if you plan to hire more people in the sales department in the future and if your customer accounts increase. The thing is, what works for you right now, might not be suitable for you as your business grows.
Apart from this, scalability is significant regarding contract management as well. Technology keeps on evolving every single day. Do not make the mistake of bounding yourself in some 2 or 3-year contract when you would be outgrowing software in a year or so. Research and opt for a tool that can grow as your team grows.
- CRM Integration
Using a CRM platform is important to monitor customer relationships. All businesses use it. The best sales enablement tools allow for smooth integration with your CRM system. You should invest only in a tool that can be easily integrated with your CRM system so that no time is wasted going back and forth between the two to extract relevant information.
- Content Management
Sales content management software lets you curate content for your sales team. See how content management works for each of your software. The sales reps should be able to easily navigate through the software and find what they need. A complicated system would deprive you of winning deals.
- Protect Data
2019 was the year of data breaches that cost about $3.92 million. Considering the industry you are in, it can cost a lot more. An effective sales enablement tool offers a data protection solution protecting sensitive and confidential customer and company information from hackers. Since not all tools come with the same level of privacy, it is wise to do some background research of your own to find the one that offers solid data protection.
No matter where you are, as a salesperson, you should always be ready to close a deal. Your sales enablement tool should be mobile friendly and have the capability of helping you on the go allowing access to critical information.
Access to analytics helps you find better answers. An effective sales enablement tool like Content Camel offers a team with analysis and in-platform sales dashboards to answer all your questions and queries. Moreover, you can also get insights that help the sales team make better and smarter decisions for efficient sales.
In the end, talk to your sales reps about what they are looking to get from a sales enablement tool and do your research to find the best one.