The world has changed since the COVID-19 pandemic in 2020. Measures to prevent the spread of the virus include social distancing and other limitations that have forced many of us to stay indoors for long periods. Fitness enthusiasts had no other option than to become their own trainers. Many have continued to stay healthy and in shape and it's all thanks to home fitness translations.

There are tons of virtual training programs including yoga practices and high-intensity gym courses on the internet. Workout freaks use video conferencing platforms like Zoom. With people staying indoors, the sale of home workout equipment has spiked dramatically. Home fitness has never been this massive and translation is a must for brands that want to stay ahead of the global market.

The Need for Home Fitness Translations

Virtual training programs have become popular among international fitness brands as they look to expand their reach. It is no surprise because the pandemic changed how we live and opened our eyes to new ways of doing business. These online fitness programs peaked after the pandemic and developed the need for translation services for international fitness brands as one language could no longer suffice.

The word fitness was translated too many times in 2020. Home fitness and supporting languages became a must during the pandemic. Today, many prefer remote fitness training to go to the gym.

The Impact of Translation on Home Fitness

There are many online training courses offered by international fitness brands. With clients from different countries, one language would not suffice. Translation services such as subtitle transcription are a must for such remote training programs. The pandemic forced people to work out in their homes.

But even after the reduction of the lockdown measures, many still preferred to exercise at home instead of going back to the gym. Businesses with e-commerce websites helped fitness enthusiasts to achieve their exercise goals by providing them with the necessary equipment for remote work out. People started conducting fitness tests, risk assessments, health scans, and more from the comfort of their homes.

The use of fitness apps peaked in March and June of 2020. The cycling and running tracking app, Strava saw about 2 million new users per month in 2020. Freeletics also experienced a 50% increase in activity.

Physical Fitness and Exercise During the Lockdown

The COVID-19 pandemic has impacted our world massively, changing how we live and do business. Social distancing is one of the measures that help to curb the spread of the virus. With the lockdown imposed, business activities, fitness and activity centers, and public places had to close, hampering many aspects of people’s lives. As a result, there has been a spike in psychological issues and health concerns among fitness enthusiasts. 

Studies show that alternate exercises and fitness activities at home help with physical health and psychological issues. The study which took place during the lockdown involved telephone interviews conducted with 22 adults who frequently visited the gym before the COVID-19 pandemic. According to the analysis, the participants had zero motivation for fitness exercise and a negative situational perception during the early stages of the lockdown. They depended too much on social media for spending their free time. There were also psychological health concerns among them.

Participants experienced a gradual spike in positive self-perception and motivation to get over their dependence on fitness equipment and gym. They continued to work out at home, playing music as a tool for exercise. These participants overcame their psychological issues and fitness concerns thanks to regular fitness workouts at home during the lockdown.

How Does Localization Help You Reach More Markets?

Localization is a must for workout brands looking to maximize their audience engagement. It involves translating your product labels and converting prices to local currencies. This way, you can expand your reach and establish yourself as a global leader.

Peloton is a perfect example of how workout brands can reach more markets worldwide audience through their localization efforts. 

The rise of mental workouts via meditation and mindfulness apps

The pandemic triggered the rise of many fitness apps. With many wanting more than just being physically fit, the use of meditation and mindfulness apps also soared. Research shows that the top 10 English mental wellness apps had about 10 million downloads (a 24.2% spike from January 2020) during the early days of the lockdown.

According to the founder of FitMind, Liam McClintock, the app saw exponential growth in members in 2020 and more than 200,000 downloads. He said that people are beginning to pay more attention to their minds because mental fitness is as important as physical fitness. More and more individuals are downloading meditation and mindfulness apps.

Employers are also getting these apps to ensure their employees' mental wellness. Companies looking to improve productivity must provide the resources needed by employees for their mental well-being. Studies show that meditation and mindfulness practices can boost productivity. They also help minimize the effects of burnout, especially among remote workers.

More and more companies are offering mental fitness training through mindfulness and meditation apps and workshops. They are also starting to add mental health perks to their benefits packages.

Why is Translation Important?

Translation services are important because it enables the global economy and the spread of knowledge across the globe. It allows businesses to reach more audiences as some people prefer their native languages. There are many other reasons and we have elaborated on them in the sections below.

Translation Enables the Global Economy

Thanks to advancements in communication and travel, doing business overseas has become easier. Geography is no longer a problem. However, the only issue faced by international businesses is the language barrier. That’s where translation comes in.

Businesses that want to thrive in the international space require high-quality translation to communicate effectively. Translation services will always be in demand thanks to these mega-businesses. 

Create a Common Understanding

Information technology is advancing rapidly these days and there is a need to translate legal and informative documents. However, this can be tricky and that’s why technical translation is important. It allows you to create a common understanding across different languages, which is very beneficial for your business. 

Reach a Larger Audience

As mentioned earlier, translation is a must for businesses looking to reach a larger audience. It allows you to appeal to organizations globally by expanding your brand, purpose, and goals to clients worldwide. You will expand your reach in a way that exceeds your expectations. Translation enables companies to unlock new areas of possibility that will help them in years to come. 

Enable the Spread of Ideas and Information

Translation enables effective communication across many different cultures. It helps with spreading new information, ideas, and knowledge across the globe. Translation services will always be in demand because they are how people from different parts of the world get to learn new information and expand their knowledge beyond what is around them.

Not Everyone Speaks English

English is one of the most common languages but some people do not speak it. Also, not everyone who speaks English can do it effectively enough to navigate every situation. In this case, miscommunication might occur when trying to hold a conversation and that’s where translation comes in.

People Prefer their Native Language

Many countries speak English, but for most of those countries, English is a second language. Thus, most people will be more receptive when you speak to them in their mother tongue. Translation services are key to communicating optimally with people who face difficulties understanding English.

It is also important when interacting with those who prefer their native language. With professional translation services, you can communicate with clients in the language their heart speaks.

Professional Health & Fitness Translation Services

Torjoman is a reputable ecosystem that connects talents and clients across various industries. We have helped many fitness and leisure brands to help increase their reach. Our expert translation service providers are there to help transform your brand and make you stand out in the international space.

We take pride in working with futuristic thinkers, helping them stay ahead in uncertain times like these. With many fitness enthusiasts choosing to work out at home, fitness brands must maximize their audience engagement. You can reach more markets with something as little as translating your promotional materials. Or a more significant task such as localizing the entire brand for a new location.

At Torjoman, we offer services designed to help you tap into this opportunity and enhance your brand’s appeal. If you require translation services Dubai, feel free to reach out today and find out more about our services and how we can help your business. Our fitness translation service providers can help you engage your global audience better and transcend the linguistic and cultural barriers.

Torjoman offers the simplest payment methods in the industry. With access to local talents, language service providers can rest assured that they'll get the best prices in every country. We have offices worldwide offering expert services across all time zones. Our project managers and talent management team are available 24/7 to meet the needs of clients and talents.