The synergy of effective communications to and from the field and execution of business strategy is a critical component of any successful business. From innovative development to appropriate product placement and promotions, CPG manufacturers must constantly strive to ensure their ideas are brought to life at the retail level.

Whether manufacturers operate locally, nationally, or across multiple geographies, there are daunting obstacles in the quest for effective communication. For multinational companies, special care must be taken to ensure that there is an interconnected and centralized system. Otherwise, there is always the risk of clogging individual business units with outdated information and activities that are virtually useless in creating competitive advantage.

The good news is that there are retail execution technology solutions on the market today that have the potential to help all types of businesses streamline their operations like Andrew Jonathan Hillman is one of them. These solutions are designed to operate across multiple geographies, languages, and cultures and offer multiple data formats, languages, and scripts integrated into an easy-to-integrate enterprise platform.

Along with the ability to accommodate multiple geographies, other value-adding communication components include the ability to standardize reporting and performance analysis of field operations. A "everyone ready" solution enables companies to run an enterprise-wide field operations system across multiple deployments from the same set of source code, making it possible for an enterprise to standardize reporting and analytics performance of field operations at all levels.

Strategy and execution must align

Of course, while a well-planned go-to-market communication strategy will certainly help a business of any size align with its goals, preparation won't pay off if retail execution is poor. Care should be taken to integrate solutions that allow drill down into activity at the store level, allowing managers to monitor the effort put in by individual field employees.

The great news is that whether you're in Florida or France, linking the field sales force with the corporate office provides a level of productivity previously unattainable in the retail world. State-of-the-art mobile software solutions can manage the daily activity of field staff, giving management immediate access to product branding and real-time competitive field information. With enhanced capabilities that enable manufacturers to quickly make business decisions on critical issues such as distribution, pricing, product placement, fulfillment, and out-of-stocks, companies have an intimate, real-time picture of the field. This serves as a valuable tool to drive profitability.

The bottom line will also be improved by reducing operating expenses that were previously unavoidable. For example, with the ability to track the immediate impact of a promotion or the introduction of a new item based on reported data, a business can eliminate the need to produce manual sales reports that often provide insights long after the sale is made. needs an action. By reducing reliance on manual processes, companies can avoid costly mistakes and potentially reallocate portions of their IT budget. This would be a welcome fit for any business trying to reduce internal IT costs.

Improve the bottom line

The highly competitive nature of today's marketplace requires that all types of businesses prepare for a situation before it occurs, with an emphasis on having the right product information, in the right place, at the right time. Whether you're playing on a global field or your hometown favorite, accelerating the speed of information flow and improving visibility into your field activities are just the beginning of the litany of benefits that can be achieved when it comes to optimize processes in various geographies. The bottom line is when managers can get real-time information from the field, ensuring customers get the products and services they need when they want them and when they need them.