A workplace requires frequent communication between workmates, human resources, and the management team within the company. Organizations communicate with outside parties like the general public and clients too. An effective communication strategy involves different forms of communication including the use of plastic postcards dispersed by the organization. Knowing the purpose and benefits of an effective communication strategy helps business owners create a roadmap to expand their business.

Types of Communication in a Business

• Upward Communication

Upward communication comes from the subordinate to the managers or personnel up in the management team. Leaders should allow information to flow upwards such that they can have a clear understanding of the firm’s operation. Upward communication includes feedback, surveys, reports, and forms that workers deliver to their team leaders or managers.

• Internal downward communication

Downward communication flows from a higher rank to other subordinates. It can be in the form of a memo, letter, laminated postcards or even a verbal directive. When communicating with workers, managers should keep communication clear and professional.

• Lateral communication

This communication happens among workers in an office. Employees can communicate in various ways, such as through chats, email, messaging, and employee communication software services.

• External communication

This is any communication within external entities like clients, vendors, partners, or prospects.

Benefits of Effective Communication Strategy

Companies will greatly benefit from effective communication strategies. Here are some of these benefits.

Improves worker engagement

Research indicates that leadership communication is one of the top factors that statistically correlates to how engaged workers are. An internal communication team has a significant role in supporting and coaching leaders to enable the smooth flow of information in the company.

Gets rid of email overload

In organizations, an email is used for information requests, feedback, task assignments, status reports, communication with clients, meeting invites, notices from HR, and document distribution.

According to some reports, an average corporate employee spends 25 percent of the workday on different email-related tasks. Nevertheless, only a fraction of these emails that hit their inbox deserves immediate attention. People will filter out emails by subject or sender. Furthermore, most emails people get might not be relevant to the company. Internal business communication that utilizes advanced tools for worker engagement and communication has eliminated the issue of email overload.

Eliminates communication silos

A lot of irrelevant content leads to communication silos. This means information that is important to employees can get lost. Proper internal communication and effective communication strategy are important in eliminating this issue.

Improves inter-departmental communications

Without an effective communication strategy, it is hard to maintain effective interdepartmental communication within an organization. For workers to be productive, they need to communicate and collaborate easily. For instance, the research sector should be on the same page as the marketing team, and the business office has to be in sync with the IT sector.

Enhances communication with remote workers

Remote working is the new trend most companies are embracing. For this reason, a new type of leadership, management, and communication is needed. Coordinating across different time zones, information silos, and overcoming cultural and language barriers are some of the communication challenges remote workers face. Businesses need to use a wide range of communication strategies including the use of plastic postcard mailers as a fun way to communicate with the remote workforce.

Effective internal business communication will greatly impact how remote workers feel and collaborate.

Lessens employee turnover

Organizations with more satisfied and engaged workers tend to enjoy lower turnover rates. To attract and maintain the younger generation and millennials in the workplace, managers should always keep their workers informed about the things relevant to their roles. A lot of irrelevant details can lead to disengagement and stress. All this can lower employee retention.

Enhances knowledge sharing efforts

One of the key goals organizations are trying to attain by investing in effective communication strategies is to enhance knowledge sharing within their companies. Without a proper and well-set information strategy, Knowledge sharing and organizational knowledge will suffer.

Increases employee advocacy

When managers know how to communicate with their junior staff effectively, they successfully transform them into brand ambassadors. Brand ambassadorship isn’t as difficult to achieve as many organizations tend to believe. Happy and satisfied employees will love to participate in brand ambassadorship programs. Employee advocacy and ambassadorship can assist an organization’s operations in the following ways:

• Increasing brand awareness
• Improving employer brand and attracting high-quality candidates
• Increasing sales
• Boosting marketing efforts
• Enhances customer satisfaction and retention

Effective business communication means customer satisfaction. When there’s poor communication within a business, two things will happen when it comes to client satisfaction and service. First, workers in client-facing roles will not have the details they require. Second, the client will notice the low worker morale and have a negative experience. Note that workers' attitude has a great impact on client satisfaction.

Builds a better company culture

An effective communication strategy is important for establishing a better company culture and workplace environment. An organization that communicates in an open and transparent way has a healthy workplace environment. On the other hand, companies that ignore effective communication strategies to improve their workplace culture might experience lower engagement rates, higher turnover, and lower customer and employee satisfaction.

Uses technology to improve business communication

In the current digital transformation era, organizations should be ready to embrace new technologies to boost their organizational efforts. New tools have evolved since employee engagement and communication are essential. For this reason, companies are investing in software solutions and the use of laminated postcards to improve internal and external business communications.

Conclusion

The benefits of an effective communication strategy in a company are innumerable. Communication helps a business improve the general productivity of the employees, build a positive presence for the company and foster a sense of trust among workers. All these factors play a vital role in the success of any business. For this reason, every company that wants to succeed should embrace effective communication strategies.