On-Page SEO 101: Keyword Optimizing Advice From Experts

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It can be challenging to keep up with optimizing your website. Changes in algorithms, search engine rules, and customer interests mean that SEO is a constant puzzle to solve. Here are some tips from the experts to help with keyword optimizing to make the most of your on-page SEO.


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There are so many things to think about when designing your website. You need to keep up with the most recent search engine changes and make sure your website stands out in the rankings when your customers search for essential keywords. How do you make sure your website is winning with on-page SEO in 2020? 

Not to worry, despite all the latest techniques, there is still one way to keep your website relevant and ranking in the searches: Using relevant keywords. Here is some advice from the Boston SEO firm experts on how to use targeted keywords to optimize your on-page SEO success.

What Is On-Page SEO?

On-page SEO refers to the way you use keywords in the content of your site to help search engines find your site when people search online. On-page SEO is the way that your website talks to the search engines, and when you optimize your page for SEO, you make it easy for the search engine to find those keywords. 

On-page SEO includes optimizing the keywords you use in your content — your titles, your blogs, your text, and the HTML code, which can also be searched. 

How to Help Optimize Your On-Page SEO


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So how exactly do you optimize your website so search engines can find you? 

  • Find your target keywords

The first thing is to know what words and phrases your customers are using to search for your company or business. Do a search for the most commonly used words and phrases in your industry. If you are a dentist in London, ON, for example, your customers may be searching for a family dentist, London, or they could be searching for children’s dentist, dental implants, or any number or keyword combinations. 

It is important to know what words your customers are using and where they are searching. All this information can be found in your website analytics. You should also take a look at the pages that show up when you search for those keywords. 

  • Determine what your website is already doing

Experts from SEO services in Cambridge suggests to take a good look at every page on your website and see what keywords you are already using. Look at the pages that get the most hits and see what content they include. Do they have pictures or videos? Are they using specific keywords? You can use your website analytic tools to find your busiest pages and what words your customers used to find them.

  • Add the keywords to key places on your website

Once you know the keywords to use, you’ll want to include them in the most visible areas on your site, such as Titles, Descriptions, Headings, content. Don’t forget about alt text and image titles - this can be a great way to make sure you can organically include keywords. 

  • Ascertain what your competition is doing

If you do a search for your keywords and another competitor is higher in the search ranking, take a look at their site and what they are doing. Figure out what content they have and then find a way to do it better. 

  • Create compelling content

The thing that will keep your website visitors on your site and keep them coming back is exciting, quality content that is relevant to the information they are searching for. Don’t force keywords onto pages where it doesn’t make sense, this is an excellent way to lose visitors and to move down in the search engine ranks. 

Put your customers first and search engines after, and you will naturally increase your search result rank. 


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