Optimize Your Press Release As Part of Your Link Building Strategy

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Attention However, press releases can also be used to get quality inbound links to your website. As part of your overall link building strategy, there are a few reasons why writing press releases can be beneficial: Get one-way links from quality sites, earn links from sites that find you through a press release, and Locate yourself in relevant directories when using the best press release distribution service.

To write an optimized press release, start with these steps:

Define keyword

When writing a press release, identify a keyword you want to rank for. There are some free tools you can use to determine which keywords are getting the most traffic, including Google Keyword External, SEO Books Keyword Tool. Choose a keyword that is relevant to your site, receives a considerable amount of monthly traffic and will be used on the page you are trying to rank for. The keyword should ideally be in the Page Title, in an H1 tag, included in the body and used in its internal link structure.

Include keyword in all launch

Once you've identified a keyword, write a draft of your press release, making sure to include the keyword throughout your release. The keyword should be included, at a minimum, in the header of your press release, one or three times in the body of the press release, and at least once in the "About" section of your press release.

Hyperlink carefully

For press release services that allow you to include hyperlinks within the press release, be sure to hyperlink from the keyword you identified instead of using non-optimized keywords like "click here". While not all press release services allow html or hyperlinks, most will allow you to at least include a link to your site in a resource or contact box, or once in the "about" section.

Consider upgrade option

If you are presented with an opportunity to upgrade, in most cases please do so. Updates generally give you the opportunity to specify the anchor text for a hyperlink, or in some cases include a hyperlink that a free package doesn't allow. However, not all updates are created equally. Consider page rank, traffic volume, trust factors, and cost when determining whether or not to upgrade.

Distribute to a variety of services

When submitting press releases for link building purposes, do not submit to one service, but to a variety. However, some press release sites will verify that your launch is unique, so be sure to distribute them to those sites first. Start with quality sites that have a series of links and tend to be picked up by the press; Also rewrite some of the buzz at launch to avoid duplicate content. Simple things like rewriting the header or a few sentences within the launch can ensure that your launch is picked up by various services.

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