Beacon and Apple’s iBeacon technology is the most emerging technology in recent times. The advent of the digitized technology in the form of iBeacon technology has been witnessing rapid growth as it aims at holding a major role in the global-level IoT infrastructure. As such, momentum continues building around the highly advanced iBeacon technology by Apple which comes in the form of a highly functional location transmitter having the potential to bring about the effective evolution of an enhanced retailing experience. iBeacon companies aim at ensuring the same through the incorporation of alerts for mobile deals & payments for the end-users as well as by providing big data analytics for multi-niche businesses.
The first version of the iBeacon app released by Apple made use of the Bluetooth technology utilizing its low energy for bringing about an effective interaction between the dealers and the customers. The iBeacon app developers and programmers are constantly working towards coming up with enhanced Beacon-based applications and services for different high-tech platforms. Owing to its immense popularity, iBeacon owes the high-end ability towards delivering timely, contextual, as well as personalized mobile user experiences. As per a recent study, it has been revealed that the popularity of the Beacon-based technology will be leveraging as many as 400 million industry verticals & services by the time of 2020.
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Increase in the Future Potential:
The beacon & iBeacon technology market globally is expected to rise across several industry verticals as well as areas. Right from the basic concepts of beacon investments to beacon app development, beacon deployments, and so more –the future for the expected growth in this field is exponential. The beacon technology sector serves to be a highly promising sector in the given market showcasing a huge future potential. As per a recent study by Proxbook, the global-level proximity sensors that are deployed across the word count to around 8 million of which around 6 million are beacons.
Acceptance of High-End Proximity Solutions:
In the current era, the end-users are willing to accept the Beacon technology. Through this, they are able to share vital information like location, personal information, and others in an effective manner in order to attain an overall enhanced experience. As per reports, around 22 percent of the customers nowadays share data for availing personalized, timely, and engaging customer services.
According to a study, around 76 percent of women and 91 percent of men have been majorly influenced by the high-tech in-store Beacon app technology.
As such, beacons have become a crucial component of the Push Notifications and are thus, opted by around 52 percent of the end-users.